Starbucks UK challenged me to document my "No Ordinary Day" and share tips and discuss what I do to make my day that extra bit special. The posts where to be in my own style and the focus was more to do with my personal stories than having a hard sell and product placement. At the end of each post I would also be highlighting their personalisation coffee offer.
Likes on the photos ranged from 2600-4200 with each receiving around 100 comments each.
Photos with and without the mug where presented to the client so that they would have an option of which to use on their own social channel if desired.
Having handsome Dan on hand helped with the campaign a great deal.