Project concept and creation for Nikon UK put together with Brands2Life advertising agency.
In short I would take a Nikon D6500 camera with me on my travels to Myanmar and I would use the camera to take photos with the ultimate aim of showing off four key traits of the camera:
* Low light capabilities
* SnapBridge app feature
* Tilt screen functionality
* High resolution
At the end of the “Moments of Myanmar” campaign I created an in-depth blog post of the trip with a review of the camera.
See the post link below for more details:-
http://www.allanedwardhinton.com/travel-blog/2018/2/11/moments-of-myanmar-photos
Shooting at sunrise to capture shots at low light whilst also using the tilt screen on the camera to get interesting angles.
The top photo on the campaign gained over 6000 likes on Instagram.
Overall the campaign gained 400,000 impressions and over 30,000 engagements (likes, comments, saves etc.).
Part of the campaign included the productions of Instagram Stories. Along with behind the scenes footage three of these posts would be details tutorials. This was a great way to add another dimension to the campaign and connect with my audience on a deeper level by adding a more personalised voice as I verbally discussed and highlighted features of the camera and explained how I got to the results previously shared with photos on my main Instagram feed.
The feedback here was really flattering and also interesting. I had people realising photography techniques that they were not aware of.
See these on my Instagram page within my Stories highlights under the name “Tutorials”.
www.instagram.com/chaiwalla