To create impactful content and promote HSBC Android Pay I was task with, In my own creative style, producing photos that would show how I would use Android Pay with my phone on a daily basis showing how quick and easy it is to use HSBC Android Pay and how it makes your day "unstoppable".
The photos were used for sponsored online purposes. The photo above getting over 5.4k "reactions" on Facebook and nearly 200 shares. This latter figure being about 530%* up on the average number of shares per HSBC content in recent months.
*based on my own observations and by calculating that the average number of shares was at around the 30 mark.